Homework for Saturday...

For those who are attending this Saturday's afternoon session with Dr. Ramirez (register here), you'll need to do some preparation ahead of time. During the session, he will teach you how to measure your return on investment from all of your social media activities.

The afternoon session will be very hands-on and interactive. All attendees will need to bring their elevator speech and speaker intro (100 word bio) with them (WRITTEN DOWN) as well as 5 specific targeted clients they are seeking in the first quarter of 2011 (also WRITTEN DOWN). The meeting room will need internet connect and those participating in the afternoon session will need to bring laptops and be able to log on to the internet

Objectives:

• Increase revenue
• Improve reputation-based marketing response
• Integrate network of on-line and in-person referral sources
• Increase introductions to qualified leads
• Reduce cost
• Improve response rate per dollar spent
• Optimize time focused on marketing and sales activities