Looking to Create Products?

I see it all the time, speakers who aren’t fully monetizing their relationships with clients and audiences. It’s not enough to get a fee to speak, we must create additional ways to deliver our information and create revenue streams for our company.

Ultimately clients hire you for the information you share. We are selling information and packaging it in a speech. Clients and audiences want more of that information and we need to find ways to deliver it to them. In doing so, we will be providing better value and at the same time generating revenue for our speaking business.

Audio is the quickest way to create products that your clients will want to invest in. Here are two quick ways to create an audio CD that you can sell.

1. Record your next speech. Use an inexpensive digital audio recorder and lapel microphone to record your next program. Download the audio file to your computer and then send it off to a production and duplication house to make your CD. You will need some label art designed and you are ready to go. Investment should be about $125.00 for the recorder and microphone, $250 to edit the audio and create a professional production (there are ways to save on that part of the process), $100.00 for label design and about $260.00 for 100 professionally duplicated CDs with full color on disc thermal lamination printing. The total is about $$735.00. On subsequent projects you’ll already own the recorder and microphone.

2. Arrange an interview. Contact experts in your field and interview them. You can interview them live with the recorder I mentioned above or you can use a free bridge line service to hold the interview and record the call. By the way, you could charge people to listen in on your interview and make it a teleseminar. If you use a service like freeconferencecall.com your cost here for the interview CD would be approximately $250 for editing and production, $100 for label design and $260.00 for disc duplication or a total of only $610.00 for 100 discs.
Decide what works best for you. As a speaker we speak. Audio products are the easiest, fastest way to create products and expand our ability to monetize our expertise. Either way, you can have product to sell in just a few weeks if you start today!

Sam Silverstein, CSP speaks internationally to organizations about accountability and organizational growth. He is the Past-President of the National Speakers Association and the President of PrimeTime Duplication a product creation and duplication company. He can be reached at 314-878-9252 or www.PrimeTimeDuplication.com . (Primetime is an FSA sponsor.)