Tuesday, September 21, 2010

Why Keep Learning...

Is it possible that a speaker can learn everything that he or she needs to know about the business and no longer need further professional development?  Recently, my housekeeper (okay, that would be me) came across the October 2006 issue of Speaker Magazine.  It’s the publication of the National Speakers Association.  These were the three main articles:
  • Speaking with Substance
  • Pitching to TV Shows
  • Whole Brain Learning
In the entire issue, there is no mention of social media or use of video/virtual presentations.  There’s not a whole lot about client retention, although it could be argued that much of that focus has been produced by our current recession.  A short article about product creation mentions cassette tapes. 

The four year old issue is still a good resource.  And I laughed at seeing some old speaker hairstyles.

My point is that if four years ago, you said that you knew everything you needed to know and stopped learning, you would have missed a lot.  The speaking business is constantly changing.  It pays to invest in your career to stay current.

Ken Okel knows that the path to success is not a straight line.  To find out more about your organization can get around the obstacles that are blocking your success, visit www.kenokel.com

1 comment:

  1. So true, Ken. I wonder what the NEXT 4 years are gonna bring.....

    Great post!
    jim
    Jim Barber

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