5 Fast Facts About Our September Meeting

• Terri Langhans will change the way you think about marketing your speaking business. That’s a game changer in a competitive field. Remember to register before the early pricing deal ends.
• Come early to network. The official part of the meeting starts at 9 a.m. so why not take advantage of the chance to talk to other speakers beforehand. Find out what’s working in their businesses. Don’t miss out on the chance to get a powerful new idea.  So arrive by 8:30 a.m. and enjoy!
• We’ll start at 9 a.m. To get the most out of our presenter, we need to be a good audience and begin our session on time.
• Don’t forget lunch. Terri’s session will end right at lunch time. Why not join us for an informal lunch in the hotel restaurant. The hotel has a special plate aimed at meeting guests. This pay your own lunch represents another chance to chat, brainstorm, and get to know other speakers in our area. You've got to eat so why not also fill up on knowledge?
• FSA members get more. Besides a lower price for meetings, they also can enjoy our monthly teleseminar series. Ever want to find out about speaking internationally?  Attendees on our next call will learn just that.  Become a member at the meeting and you’ll save $25.

Reinvention & Your Speaking Business

Question: How have you changed your speaking business in response to changing economic times?

Here's what Mace Horoff has to say:

For years, when there was money to spend, prospective clients would call me from my website to find out what I could provide for a sales meeting or sales training session. They don’t call as often as they used to, and when they do, they have a very specific problem or set of problems that they want to know if I can solve.

I have learned to force myself to insist in having a conversation with the economic buyer-- the person who controls the budget for the meeting. This person will make the money appear if I can convince him that I can solve his problem. The feasibility buyer is more concerned about spending as little as possible on a program. Thank you Alan Weiss for that approach.

Because the phone isn’t ringing as much, I have had to implement a program to reach out to my marketplace which I do with Marc LeBlanc’s approach of postcards, the top 25, and calling prospects. The business requires more marketing effort, but it’s doable and effective if you’re solving people’s problems today...and they have plenty of them!

For more on Mace, go to: www.medicalsalestraining.com

Looking to Create Products?

I see it all the time, speakers who aren’t fully monetizing their relationships with clients and audiences. It’s not enough to get a fee to speak, we must create additional ways to deliver our information and create revenue streams for our company.

Ultimately clients hire you for the information you share. We are selling information and packaging it in a speech. Clients and audiences want more of that information and we need to find ways to deliver it to them. In doing so, we will be providing better value and at the same time generating revenue for our speaking business.

Audio is the quickest way to create products that your clients will want to invest in. Here are two quick ways to create an audio CD that you can sell.

1. Record your next speech. Use an inexpensive digital audio recorder and lapel microphone to record your next program. Download the audio file to your computer and then send it off to a production and duplication house to make your CD. You will need some label art designed and you are ready to go. Investment should be about $125.00 for the recorder and microphone, $250 to edit the audio and create a professional production (there are ways to save on that part of the process), $100.00 for label design and about $260.00 for 100 professionally duplicated CDs with full color on disc thermal lamination printing. The total is about $$735.00. On subsequent projects you’ll already own the recorder and microphone.

2. Arrange an interview. Contact experts in your field and interview them. You can interview them live with the recorder I mentioned above or you can use a free bridge line service to hold the interview and record the call. By the way, you could charge people to listen in on your interview and make it a teleseminar. If you use a service like freeconferencecall.com your cost here for the interview CD would be approximately $250 for editing and production, $100 for label design and $260.00 for disc duplication or a total of only $610.00 for 100 discs.
Decide what works best for you. As a speaker we speak. Audio products are the easiest, fastest way to create products and expand our ability to monetize our expertise. Either way, you can have product to sell in just a few weeks if you start today!

Sam Silverstein, CSP speaks internationally to organizations about accountability and organizational growth. He is the Past-President of the National Speakers Association and the President of PrimeTime Duplication a product creation and duplication company. He can be reached at 314-878-9252 or www.PrimeTimeDuplication.com . (Primetime is an FSA sponsor.)

Ken's Keepers from NSA 2010

What was FSA President Ken Okel's takeaway from this year's National Speakers Association convention?



For more about Ken, go to: http://www.kenokel.com

Don't forget to join us for our next meeting on September 11, which will feature marketing expert Terri Langhans. Get a taste for Terri in this clip, which was part of a competition involving speakers only having 6:40 to talk, while keeping up with a Powerpoint that changes every 20 seconds.

Natalia's News from NSA 2010

What was Natalia Locatelli's takeaway from this year's National Speakers Assoication convention?




For more on Natalia, go to: http://www.SkullJuggler.com/

Gary's Gifts from NSA 2010

FSA Outgoing President, Dr. Gary Roberts, shares some of his takeaways from this year's National Speakers Association Convention.



For more on Gary, go to: http://robertsgary.com

We'll be having a more in-depth discussion of NSA 2010 during our member teleseminar on August 10th.

Gaby's Gifts from the NSA Convention

Let's take a moment and hear from FSA Incoming President, Dr. Gaby Cora, about some of her takeaways from this year's National Speakers Association Convention.



For more on Gaby, go to: http://www.executivehealthandwealth.com

On August 10th at 7:30 p.m., our monthly, member teleseminar will be about takeaways from the NSA convention and what you've done to put that newfound knowledge into practice.

Additional Resources
How coming to our September meeting will change the way you market your business.
Clip of Terri Langhans presenting at NSA.
Pat's Pearls from the NSA Convention.

Pat's Pearls from the NSA Convention

The 2010 NSA convention was a delicious smorgasbord of content, fun and performance. Whether you were looking for information on platform presence, finding your marketing niche or hard core business operating information, it was all there. For me, the best takeaway came during the Monday general session with the Masters. The morning opener was our own Joachim de Posada - he was terrific as were his marshmallows and grandson. 





The opener following lunch was the fabulous and humorous Ruby Newell-Legner. When booked for that position she didn't realize she would be following a memorial tribute to the NSA members the industry lost this past year, not just lunch. She set the stage with a bit of humor by acknowledging her "emotional incontinence" to the tribute and those lost before beginning - brought the house down. She had further issues with her computer waking up - not realizing she had the wrong clicker. A stage hand brought her a new clicker - totally interrupting her train of thought again. Not to be shaken, in jest she said, take a step back, make a pirouette (which she did) and began again. The audience loved every minute of it. What a great example of professionalism and performance on how to handle anything that can go wrong.


To find out more about Pat, go to:  www.energy-by-design.com