Speaker Boot Camp Preview #1

Let Rebecca Staton-Reinstein and Helen Turnbull tell you a bit about our upcoming Speaker Boot Camp.


For more and to register for this event, go to www.florida-speakers.org

Why Keep Learning...

Is it possible that a speaker can learn everything that he or she needs to know about the business and no longer need further professional development?  Recently, my housekeeper (okay, that would be me) came across the October 2006 issue of Speaker Magazine.  It’s the publication of the National Speakers Association.  These were the three main articles:

• Speaking with Substance
• Pitching to TV Shows
• Whole Brain Learning

In the entire issue, there is no mention of social media or use of video/virtual presentations.  There’s not a whole lot about client retention, although it could be argued that much of that focus has been produced by our current recession.  A short article about product creation mentions cassette tapes. 

The four year old issue is still a good resource.  And I laughed at seeing some old speaker hairstyles.

My point is that if four years ago, you said that you knew everything you needed to know and stopped learning, you would have missed a lot.  The speaking business is constantly changing.  It pays to invest in your career to stay current.

Ken Okel knows that the path to success is not a straight line.  To find out more about your organization can get around the obstacles that are blocking your success, visit www.kenokel.com

2 Servings of Ed Rigsbee + Lunch

By popular demand, we're bringing Ed Rigsbee back for a full day session.

How to Get Paid Association Bookings, Even in Difficult Times

Ed Rigsbee, CSP will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.  

This full day session includes lunch where you'll have a chance to network with other speakers and pick up the latest tools of the trade.  Then we'll start the second presentation:

Writing Articles that Association Editors Will Publish 

Don’t have any articles? Rigsbee will cover how to craft your writing to make your material even more desirable to association editors. Learn hooks, sloganization, bullet point writing and calls for action. Don’t know where to start with associations? Ed will also cover how to find and determine the best associations. 

Through this system, Ed will teach you how to access the national trade and professional association market, 7,500 strong in the United States alone. Get in through the back door by becoming a resource rather than just another cold call.

When: October 9, 2010 registration & breakfast at 8:30am, Program starts at 9:00am

Where: Marriott Ft Lauderdale North 6650 N Andrews Ave Ft lauderdale, 33309

Cost: Before Oct 6, Members $79, Non-Members $99 Oct 6-9, Members $89 Non Members $119

To find out more and to register, go to: www.florida-speakers.org

Ed has asked our full day session be a no necktie event. "Let's create a casual learning environment so we can focus on the learning... and the doing.  My request is that attendees come casual -- let's call it Aloha Shirt/Casual Day because I for sure will not be wearing a tie."   

Who Is Ed Rigsbee?

Ed Rigsbee, CSP, has been a professional member of the National Speakers Association since 1988.  Ed is also the author of three books on business relationships, PartnerShift-How to Profit from the Partnering Trend, Developing Strategic Alliances and The Art of Partnering. 

Much of Ed's speaking business comes to him resulting from being a regular contributor to business, trade and professional publications throughout North America.  He has more than 1,500 published articles to his credit.

Ed is an internationally recognized authority on strategic alliances. On October 9th, he'll be talking about partnering with association editors to get paid speaking engagements.

In the meantime, enjoy Ed's story about learning something new.

Click here to learn more about Ed's October 9th presentation to the Florida Speakers Association.

Speaker Boot Camp Preview: Special Offer

This offer is available to purchase at our meeting on September 11th.  Click on the image to see it in larger detail.