How to Get Paid Association Bookings, Even in Difficult Times
Ed Rigsbee, CSP will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.
This full day session includes lunch where you'll have a chance to network with other speakers and pick up the latest tools of the trade. Then we'll start the second presentation:
Writing Articles that Association Editors Will Publish
Don’t have any articles? Rigsbee will cover how to craft your writing to make your material even more desirable to association editors. Learn hooks, sloganization, bullet point writing and calls for action. Don’t know where to start with associations? Ed will also cover how to find and determine the best associations.
Through this system, Ed will teach you how to access the national trade and professional association market, 7,500 strong in the United States alone. Get in through the back door by becoming a resource rather than just another cold call.
When: October 9, 2010 registration & breakfast at 8:30am, Program starts at 9:00am
Where: Marriott Ft Lauderdale North 6650 N Andrews Ave Ft lauderdale, 33309
Cost: Before Oct 6, Members $79, Non-Members $99 Oct 6-9, Members $89 Non Members $119
To find out more and to register, go to: www.florida-speakers.org
Ed has asked our full day session be a no necktie event. "Let's create a casual learning environment so we can focus on the learning... and the doing. My request is that attendees come casual -- let's call it Aloha Shirt/Casual Day because I for sure will not be wearing a tie."
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