Upcoming NSA meeting and Offer

The NSA UNconference will take place on February 18-20 in Atlanta, GA.

The entire UNconference is focused on how to make you more money in your speaking practice - that's right - it is all about the enterprise of speaking. Attendees will walk away from this meeting with strategies to grow their business and ideas to innovate and create new business opportunities that will take them into the future. Attendees will learn to master the craft of speakership and make their speeches more actionable, listenable and spreadable during the opening session. www.NSAUNconference.org

NSA will give every chapter one $100 meeting certificate that they can raffle off to chapter members who are registered for the UNconference.

2 Servings of Ed Rigsbee + Lunch

By popular demand, we're bringing Ed Rigsbee back for a full day session.

How to Get Paid Association Bookings, Even in Difficult Times

Ed Rigsbee, CSP will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.  

This full day session includes lunch where you'll have a chance to network with other speakers and pick up the latest tools of the trade.  Then we'll start the second presentation:

Writing Articles that Association Editors Will Publish 

Don’t have any articles? Rigsbee will cover how to craft your writing to make your material even more desirable to association editors. Learn hooks, sloganization, bullet point writing and calls for action. Don’t know where to start with associations? Ed will also cover how to find and determine the best associations. 

Through this system, Ed will teach you how to access the national trade and professional association market, 7,500 strong in the United States alone. Get in through the back door by becoming a resource rather than just another cold call.

When: October 9, 2010 registration & breakfast at 8:30am, Program starts at 9:00am

Where: Marriott Ft Lauderdale North 6650 N Andrews Ave Ft lauderdale, 33309

Cost: Before Oct 6, Members $79, Non-Members $99 Oct 6-9, Members $89 Non Members $119

To find out more and to register, go to: www.florida-speakers.org

Ed has asked our full day session be a no necktie event. "Let's create a casual learning environment so we can focus on the learning... and the doing.  My request is that attendees come casual -- let's call it Aloha Shirt/Casual Day because I for sure will not be wearing a tie."   

Who Is Ed Rigsbee?

Ed Rigsbee, CSP, has been a professional member of the National Speakers Association since 1988.  Ed is also the author of three books on business relationships, PartnerShift-How to Profit from the Partnering Trend, Developing Strategic Alliances and The Art of Partnering. 

Much of Ed's speaking business comes to him resulting from being a regular contributor to business, trade and professional publications throughout North America.  He has more than 1,500 published articles to his credit.

Ed is an internationally recognized authority on strategic alliances. On October 9th, he'll be talking about partnering with association editors to get paid speaking engagements.

In the meantime, enjoy Ed's story about learning something new.

Click here to learn more about Ed's October 9th presentation to the Florida Speakers Association.

Speaker Boot Camp Preview: Special Offer

This offer is available to purchase at our meeting on September 11th.  Click on the image to see it in larger detail.

Looking to Create Products?

I see it all the time, speakers who aren’t fully monetizing their relationships with clients and audiences. It’s not enough to get a fee to speak, we must create additional ways to deliver our information and create revenue streams for our company.

Ultimately clients hire you for the information you share. We are selling information and packaging it in a speech. Clients and audiences want more of that information and we need to find ways to deliver it to them. In doing so, we will be providing better value and at the same time generating revenue for our speaking business.

Audio is the quickest way to create products that your clients will want to invest in. Here are two quick ways to create an audio CD that you can sell.

1. Record your next speech. Use an inexpensive digital audio recorder and lapel microphone to record your next program. Download the audio file to your computer and then send it off to a production and duplication house to make your CD. You will need some label art designed and you are ready to go. Investment should be about $125.00 for the recorder and microphone, $250 to edit the audio and create a professional production (there are ways to save on that part of the process), $100.00 for label design and about $260.00 for 100 professionally duplicated CDs with full color on disc thermal lamination printing. The total is about $$735.00. On subsequent projects you’ll already own the recorder and microphone.

2. Arrange an interview. Contact experts in your field and interview them. You can interview them live with the recorder I mentioned above or you can use a free bridge line service to hold the interview and record the call. By the way, you could charge people to listen in on your interview and make it a teleseminar. If you use a service like freeconferencecall.com your cost here for the interview CD would be approximately $250 for editing and production, $100 for label design and $260.00 for disc duplication or a total of only $610.00 for 100 discs.
Decide what works best for you. As a speaker we speak. Audio products are the easiest, fastest way to create products and expand our ability to monetize our expertise. Either way, you can have product to sell in just a few weeks if you start today!

Sam Silverstein, CSP speaks internationally to organizations about accountability and organizational growth. He is the Past-President of the National Speakers Association and the President of PrimeTime Duplication a product creation and duplication company. He can be reached at 314-878-9252 or www.PrimeTimeDuplication.com . (Primetime is an FSA sponsor.)

Ken's Keepers from NSA 2010

What was FSA President Ken Okel's takeaway from this year's National Speakers Association convention?



For more about Ken, go to: http://www.kenokel.com

Don't forget to join us for our next meeting on September 11, which will feature marketing expert Terri Langhans. Get a taste for Terri in this clip, which was part of a competition involving speakers only having 6:40 to talk, while keeping up with a Powerpoint that changes every 20 seconds.

Gaby's Gifts from the NSA Convention

Let's take a moment and hear from FSA Incoming President, Dr. Gaby Cora, about some of her takeaways from this year's National Speakers Association Convention.



For more on Gaby, go to: http://www.executivehealthandwealth.com

On August 10th at 7:30 p.m., our monthly, member teleseminar will be about takeaways from the NSA convention and what you've done to put that newfound knowledge into practice.

Additional Resources
How coming to our September meeting will change the way you market your business.
Clip of Terri Langhans presenting at NSA.
Pat's Pearls from the NSA Convention.