Preview of January 22 meeting

Dr. Maurice Ramirez describes his presentations for our January 22 meeting:

The morning session will have a brief section on how to select the best (social media) platform for your business model, then concentrate on Facebook for the remaining 100 minutes as your members requested.

The afternoon session will be very hands-on and interactive. All attendees will need to bring their elevator speech and speaker intro (100 word bio) with them (WRITTEN DOWN) as well as 5 specific targeted clients they are seeking in the first quarter of 2011 (also WRITTEN DOWN). Those participating in the afternoon session will need to bring laptops and be able to log on to the internet.

I plan to have this program professionally video taped so please let your members know that their enthusiastic participation is most appreciated.

Happy Holidays,

Maurice

To register, go to www.florida-speakers.org

Note: The afternoon session is an optional presentation.

Reinvention & Your Speaking Business

Question: How have you changed your speaking business in response to changing economic times?

Here's what Mace Horoff has to say:

For years, when there was money to spend, prospective clients would call me from my website to find out what I could provide for a sales meeting or sales training session. They don’t call as often as they used to, and when they do, they have a very specific problem or set of problems that they want to know if I can solve.

I have learned to force myself to insist in having a conversation with the economic buyer-- the person who controls the budget for the meeting. This person will make the money appear if I can convince him that I can solve his problem. The feasibility buyer is more concerned about spending as little as possible on a program. Thank you Alan Weiss for that approach.

Because the phone isn’t ringing as much, I have had to implement a program to reach out to my marketplace which I do with Marc LeBlanc’s approach of postcards, the top 25, and calling prospects. The business requires more marketing effort, but it’s doable and effective if you’re solving people’s problems today...and they have plenty of them!

For more on Mace, go to: www.medicalsalestraining.com